Vibe-coded recipe management mobile app

Overview

Problem

Collecting and managing recipes is a hassle. Navigating the ad-filled and lengthy story sections of a recipe website is cumbersome.

Solution

Create and launch a recipe management mobile app that allows you to store and categorize recipes, meal plan, and create grocery lists.

Role

Product Designer

Team

1 Product Designer, 1 Product Manager, 1 Developer

Scope

End-to-end design and branding

Constraints

Making the user flow of adding, editing, and practicing recipes mobile-intuitive.

My role

I was the Product Designer on this project. Key responsibilities included the development and ongoing refinement of a comprehensive mobile-focused design system, strategizing and crafting product features, and collaborating closely with a product manager and engineer to ensure quality implementation.

Contributions included: creative direction, product strategy, user experience, visual design, and design systems.

I applied a strong systems-thinking approach to tackle documentation and usage guidelines. Navigated ambiguity to stay on track and keep the project moving forward.

Lessons

The recipe management and home cook enthusiast crowd is very diverse. The way people find new recipes has changed a lot over the years. People used to sit down at a desk and find recipes via recipe sites on their laptop/desktop. Nowadays, mobile is the main way people find and discover new recipes. Through not just recipe sites, but recipe social media profiles.

Leaning into native platform (iOS, Android) components and features was important, considering this was a mobile-only product. This meant strategizing about what features to implement and release, depending on the platform.